Consumer Surplus Formula

"Savings" received by the consumers

Consumer surplus is an economic measurement to calculate the benefit (i.e., surplus) of what consumers are willing to pay for a good or service versus its market price. The consumer surplus formula is based on an economic theory of marginal utility. The theory explains that spending behavior varies with the preferences of individuals. Since different people are willing to spend differently on a given good or service, a surplus is created. This metric is used across a wide range of corporate finance careers.

There is an economic formula that is used to calculate the consumer surplus by taking the difference between the highest consumers would pay and the actual price they pay.

Here is the formula for consumer surplus:

Here is an example to illustrate the point. A shopper is determined to buy a laptop with a 1.9GHz CPU and a 15″ screen and is willing to spend up to $1,000. As she browses through various electronics stores, she finds one for $600 that meets all her exact criteria (1.9GHz CPU and a 15″ screen), saving her $400 compared to what she was willing to spend. The $400 is her consumer surplus, which she can now save or spend on other goods or services.

Demand curves are highly valuable in measuring consumer surplus in terms of the market as a whole. A demand curve on a demand-supply graph depicts the relationship between the price of a product and the quantity of the product demanded at that price. Due to the law of diminishing marginal utility, the demand curve is downward sloping. The orange shaded part in the illustrated graph presented above represents the consumer surplus.

Where:

On the other side of the equation is the producer surplus. As you will notice in the chart above, there is another economic metric called the producer surplus which is the difference between the minimum price a producer would accept for goods/services and the price they receive.

In a perfect world, there may be an equilibrium price where both consumers and producers have a surplus (i.e., they are both better off, as opposed to a situation where only one side benefits).

In a theoretical market for bottled water, a customer is willing to pay $10 for the bottled water, which is the highest among other customers. Most customers are only willing to pay $5, which is coincidentally the price that is set when demand meets supply exactly. At $5, 20 bottles are supplied, and the consumer surplus is $50. It means that – shared among the customers who bought the 20 bottles of water – there are $50 in savings that can go towards other purchases.

We hope this has been a helpful guide to the consumer surplus formula. To learn about more important economic principles, please see our related articles and guides below: